The ‘Sleepy Girl’ Trend Makes Pajamas the New Streetwear

Apparently, wearing your pajamas outside is fashionable now.

The latest trend taking over celebrity and influencer style is the “Sleepy Girl” aesthetic, which turns comfortable sleepwear into outfits designed to be worn outside the house.

Celebrities including Hailey Bieber, Margot Robbie, Elsa Hosk and Dakota Johnson have embraced sleep-inspired looks, helping luxury pajama sets, slip dresses and other cozy pieces move from the bedroom to the street.

The key is styling the pajamas so they look intentional instead of like you simply forgot to get dressed.

Fashion editors say matching pajama sets can be paired with statement coats, handbags or jewelry, while slip dresses can be dressed up with heels. Fuzzy socks, oversized cardigans and comfortable footwear also fit into the relaxed aesthetic.

Hailey Bieber has been one of the celebrities helping popularize the comfortable look, frequently mixing relaxed basics with designer accessories and other polished pieces.

For anyone who has ever wished they could roll out of bed and leave the house without changing clothes, fashion may finally be on your side.

But there has to be a line somewhere. Are you wearing pajamas to brunch, the airport and the grocery store, or should sleepwear stay in the house?


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