Bad Bunny has had an incredibly busy year, releasing an album, going on tour, winning multiple Grammy Awards and headlining the Super Bowl LX Halftime Show. But now, the superstar is taking another step in his career as his sports and management brand, Rimas Sports, is expanding into the world of podcasting in a new partnership with iHeartMedia.
iHeartMedia's My Cultura Podcast Network has announced a new production and original content partnership with Rimas Sports, bringing a slate of new podcasts to My Cultura, centering Latino voices and stories across sports, culture, and everyday life.
The first show from the partnership is set to debut in early 2026 and will be hosted by MLB star Ronald Acuña Jr., the 2025 Comeback Player of the Year and a marquee talent on the Rimas Sports roster. Acuña’s podcast promises to go far beyond the box score, blending candid conversations about baseball with reflections on identity, family, music, and the realities of navigating life as a Latino athlete at the highest level.
“I love baseball, but I also love everything about being Latino—our vibe, the music that moves us, our family stories, and all the struggles we face every day,” Acuña said in a statement. “This podcast is my chance to open up, talk straight about the good stuff, the tough stuff, and what inspires us.” He added that the goal is for listeners to feel like they’re simply hanging out with him, creating a space that feels authentic, personal, and deeply rooted in community.
Rimas Sports, launched in 2023, has quickly built a reputation for reshaping how Latin athletes are represented and celebrated. Co-founded by Bad Bunny alongside Rimas Entertainment executives Noah Assad and Jonathan Miranda, the agency develops media and brand content at the crossroads of sports, music, and culture. Its growing roster includes elite talent such as Fernando Tatis Jr., world No. 1 padel player Agustín Tapia, motorsports icon Juan Pablo Montoya and rising star Sebastian Montoya, and boxing champion Xander Zayas. In February 2026, Rimas Sports will officially expand into the NFL, marking a significant milestone in its global growth.
According to Alejandro Padrón, Director at Rimas Sports, the partnership with My Cultura is about telling fuller, more meaningful stories. “We’re excited to join iHeartMedia’s My Cultura for a podcast that goes beyond sports — covering culture, family, and the stories that connect us as Latinos,” he said. “Having Ronald Acuña lead the first show marks the start of authentic conversations that inspire and bring fans closer to our athletes.”
For iHeartMedia, the collaboration reinforces My Cultura’s mission to elevate Latino voices across audio. “Sports aren’t just something the Latino community watches, it’s something we live,” said Leo Gomez, Head of the My Cultura Podcast Network. “Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team allows us to bring sports and pop-culture icons like Ronald Acuña Jr. to listeners everywhere and share richer stories about how Latinos experience and redefine sports every day.”