Photo: Jonesy Films
T.I. wrapped up his active week on the front lines of the biggest rap beef of the year by dropping his brand-new music video.
On Friday, February 27, Tip delivered the visuals for his hit single "Let 'Em Know." The video, directed by Hype Williams, begins with shots of cars, jewels, women, and a cameo by Pharrell Williams, who produced the track. Then we see Tip riding around in the streets of Atlanta before he heads down to Miami to hop on a yacht. The Kang of the South is later joined by Young Dro, who serves up his ad-libs toward the end.
"Let 'Em Know" is the lead single for T.I.'s final album, Kill The King. Tip has been talking about bowing out of the rap game with his last LP for quite some time, but now he's finally ready to deliver his definitive body of work this year.
“It's a blessing, man," T.I. told Entertainment Tonight during the Grammys last month. "‘LET ‘EM KNOW,’ produced by Pharrell. My first single off of my final album. I'm gonna be done. They should know it. I've said it before. It's time.”
As of this report, there's no word on when T.I.'s final album will arrive. In the meantime, Tip has kept fans at bay with his series of diss tracks he unleashed amid his beef with 50 Cent. He kicked off last week by dropping "War" aimed at Fif followed by other tracks like "Lessons" and "The Right One." His sons, King Harris and Domani, also joined the melee by sharing their own respective diss tracks.
Watch the music video for T.I's "Let 'Em Know" below.