Louis Vuitton has officially stepped into the luxury makeup world with the launch of La Beauté Louis Vuitton — and they did it in a major way. Under the creative direction of legendary makeup artist Pat McGrath, the collection features lipsticks, tinted balms, and eyeshadows designed for the modern beauty lover.
McGrath, often referred to as the most influential makeup artist in the world, is known for her high-fashion runway looks and game-changing product launches. She’s brought her years of expertise and innovation to every aspect of the new Louis Vuitton line, personally crafting and selecting each shade.
This collaboration is not only a win for the beauty industry, but it’s also a powerful moment for representation. Having a Black woman at the creative helm of such an iconic French fashion house is a major statement. Louis Vuitton could have chosen anyone, but they chose excellence in the form of Pat McGrath.