Super Bowl 60 is right around the corner, taking place on Sunday, February 8, and the excitement is already building. One of the biggest signs of that hype is the cost of commercials. According to reports, all Super Bowl ad slots are officially sold out, with 30 second commercials costing between 7 and 8 million dollars.
Many familiar brands are returning to football’s biggest stage. Pepsi, TurboTax, Lay’s, Pringles, Bud Light, Rocket Mortgage, Uber Eats, and Raisin Bran are all confirmed advertisers. This year, Raisin Bran plans to focus its commercial on what it calls America’s fiber gap, bringing humor and health awareness together.
Super Bowl commercials have become almost as important as the game itself. Viewers often tune in just to see the ads, which are known for celebrity appearances, big laughs, and emotional storytelling. Brands spend months planning their messages, knowing that millions of eyes will be watching.
With prices this high, companies are betting big on impact and memorability. Fans are already guessing which commercial will be the most talked about the next day. One thing is certain, Super Bowl Sunday will once again be a major event for sports, entertainment, and advertising.