If you have spent time on social media lately, chances are you have seen the viral videos of the California barbecue master known as “Unc.” His cooking videos have taken the internet by storm thanks to his dramatic way of testing whether meat is tender enough.
After smoking or grilling the meat, Unc would perform an over the top tenderness test before declaring what he famously calls “Tenderism.”
However, behind the viral success was a serious dispute over the phrase.
There had been a disagreement between Unc Johnson and a business owner over the trademark rights to the word “Tenderism.” The phrase became popular through Unc’s videos, but ownership of the trademark was in question.
Now the situation has been resolved. The owner of the trademark has officially transferred the rights to Unc Johnson.
The victory could open new doors for the viral BBQ star. His growing popularity has already caught the attention of celebrities. The legendary Isley Brothers recently hired him to cook for a private event.
There is also talk that Unc Johnson could open his own restaurant in Houston, which would allow fans to experience his famous barbecue in person.