A hamburger restaurant in Buenos Aires, Argentina, is drawing international criticism over its controversial branding.
The restaurant, known as "Big N-Word Burgers," has gone viral on social media because of its racially offensive name, along with its marketing, which includes black burger buns and a hip-hop-inspired aesthetic.
The eatery serves smash-style burgers with menu items that incorporate the offensive name into their branding, prompting widespread backlash from people who say the concept is racist and offensive.
Critics have condemned the restaurant for using a racial slur as a marketing tool, while many social media users have questioned how a business with that branding continues to operate.
The controversy has reignited conversations about cultural sensitivity, racism, and the responsibilities businesses have when creating brands intended to attract attention online.